Readable in two seconds
Psychological horror, a psychic entering a dream, and the pressure to escape must be visible before explanation.
Market position · Evidence before certainty
Interpretation becomes survival.
A psychological horror game positioned between passive atmospheric horror and combat-driven survival, where noticing and choosing routes are active skills.MARKET / SIGNAL
Psychological horror with a mechanic-led hookDiscovered0%Evidence field
N
MARKET / SIGNALEvidence field
01 / Clarity
What the page must communicate immediately.
These are product and positioning requirements. They are not presented as proven customer demand until behavioural evidence exists.
A mechanic-led hook
Prepare for a dream, read environmental evidence, and survive threats that react to attention and behaviour.
A specific primary audience
Players of psychological and atmospheric horror who want active interpretation without a combat-first power fantasy.
02 / Substitution test
Why play this instead of a familiar horror alternative?
The intended gap is not simply a different story or map. It is a different relationship between attention, place, and survival.
FeatureWhere We Leave OurselvesWalking horrorSurvival horror
Core activityPrepare, observe, infer, route, recover, escapePrimarily observe and advanceHide, flee, or fight
Player pressureDeclining lucidity + reactive monster rulesNarrative pacingEnemy pursuit or resources
EnvironmentOutdoor liminal dream systemsLinear atmospheric settingThreat arena or maze
ConsequenceBehaviour and interpretation shape later nightsStory revelationSurvival and progression
03 / Validation ladder
Assumptions become claims only after evidence.
Actual purchases and wishlists outrank interviews, social engagement, and internal opinion. The demo is designed to reveal the biggest drop-off in the funnel.
To test
Hook is understandable
2-second capsule, screenshot, and trailer tests
To test
Target players want the fantasy
Interviews + wishlist behaviour
Instrumentation planned
The demo holds attention
Start, 10-minute, 30-minute, and completion funnel
Commercial milestone
Marketing converts
Store visits → wishlists → demo → purchase
Commercial next step
Build a polished demo, then measure what people actually do.
Funding supports the materials, distribution, outreach, and events needed to turn product hypotheses into commercial evidence.